By Hartmut Esslinger
Compliment for a superb line. "A breath of turbo-charged clean air that does not regurgitate the ego-maniac CEO's selective reminiscence or an out of doors expert's misinterpretations. Hartmut explains innovation during the lens of layout, and it is approximately time we won his important perspective."--Guy Kawasaki, former leader evangelist, Apple and co-founder of Alltop.com. "At Flextronics, we fell in love with Hartmut and frog, and their ardour for bringing loopy nice designs and layout techniques into the vanguard of significant product businesses. We used their services to aid our buyers, lots of. learn more... Design-driven method: staking a declare within the inventive economic system -- real lies: the position of management in innovation -- Designing to win: the artistic company technique -- Minds beat funds: the innovation method, step-by-step -- A company layout revolution: the greening of planet, inc. -- Design-driven options for higher business--and a greater international -- The factories
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Extra info for A fine line : how design strategies are shaping the future of business
That means there’s a gap between corporate business strategy and how the rest of the world really works. To close that gap, business leaders and executives turn to consultants like frog to help take them to the next stage of strategic development. indd 31 4/12/09 12:02 PM 32 a fine line way toward sustainable success. But when it comes to taking the first step down that path—building a winning business strategy and a tactical plan for its implementation—businesses need the collaborative firepower of creative minds.
More than ever before, Sony needed a grand and simple vision, one that articulated a convergent strategy and issued a rallying cry throughout the many diverse departments within the company. Had Idei San been able to pull that off he would have become a true hero. Unfortunately, he couldn’t. As a result Sony split into multiple business divisions—almost like fiefdoms—that cared more for their own survival and success than for the success of Sony. Sure, the company produced great new lines of products, such as the digital Walkman, PlayStation, and VAIO computers.
As it turned out, the project became a life-changing venture for both KaVo and frog. I knew going into the project that only the best work would do. My partners Andreas and Georg and I had just one week to prepare for the pitch meeting and, for the next seven days, the three of us worked day and night to conceptualize an entirely new dental system. The design had better ergonomics than anything on the market as well as a more advanced focus on hygienic materials and state-of-the-art production specs.
A fine line : how design strategies are shaping the future of business by Hartmut Esslinger